Developing applications are a smart choice for a business venture. It costs a lot less than an investment in an outlet somewhere up the elite alleys and it also involves very little risk. With applications like Amazon and Alibaba that started in the early 2000s, the business now owns a majority of the Chinese retail industry and has put the concept of outlets and showrooms to test. When it is the internet people are a lot more into than the mall sprees and Target visits, it only makes sense to explore the realm of web stores if retail is what you are contemplating to try out.
While many applications are already taking up space in the virtual realms of buy & sell, there is still a long way to go for a web store to nail the “total satisfaction” aspect. Amazon may be bombarding your mind right now but to create app like Amazon is much like being a follower of the same class, that is, “yeah, perhaps next time”. What may be a better idea is to develop a web store application that fills out the gaps left behind by the predecessors. Let’s begin with the drawbacks:
Amazon gives you two options to choose from when it comes to shipments. The Fulfillment by Amazon (FBA) and the regular shipment methods that we all make use of. The FBA portrays an image of a savior against shipment costs while it does anything but that. It is almost as bad as hidden customs fees which leave the consumer feeling cheated and exploited. You might be wondering what has shipment and delivery got to do with an application? Well, the fact that Amazon does not list the FBA feature broadly on its interface takes a major part of the blame. Listing out the exact amount right next to the FBA mark when selected will make it a lot clearer to the user of what they are getting into.
The tornado effect
One glance at the Amazon application and you are left bewildered. The application does not just feature ten different shopping categories but it features ten different aspects of life itself! They got makeup next to the “get fit at home” category. They have got stuffed toys featured next to fans, bikes next to blenders, and books next to T-shirts! It is totally fair for a global giant like Amazon to cater to every need consumers are faced with but there is a way to do it. The home screen is way too busy to get through which confuses the consumer instead of letting them shop with ease.
The home screen of an application is supposed to leave the consumer feeling more focused on what they logged in instead of forgetting it altogether. The countless genres listed in one go from deals right next to flower pots is not helpful. The overly done flashy outlook of huge banners and the rampant color schemes have got to go. Subtle and minimalism work better for the home screen. It also hints sophisticated products with decent quality.
Amazon has filters that need filtering. The 45 Million products they proudly feature obviously need filtering but even when you do apply the filters, the narrowed searches feature barely relevant products. A shopping application like Amazon should focus primarily on filters. A single generic product produced by ten mediocre brands and the filters segregating the identical products in the filters is unneeded and not helpful. Filters should begin with price ranges and in case the delivery is free or not. Something more helpful would be a filter that narrows down your searches to whether the voucher codes are applicable or not.
Let us address the elephant in the room; the constant alerts that most applications bombard your phone and your email with are a nuisance that can cost someone to delete the application and block the account on their email altogether. When an application sends updates more than 3 times a week, they are doing it wrong. Alerts should only bother a user when it is about things that matter to them. Perhaps a discount on a product in their wish list or a flash sale offer that is running for a specific period is what they need to be alerted for but the pop-ups at every little added feature of “play games and win” and how the stock is running out need to go.
The app should eradicate unneeded alerts but the delivery of the product ordered should be covered thoroughly. The dispatch date, the reception, and the arrival should all be featured in the application in an easily accessible tab so that the user can always keep track of their package.
With an app that gives you all that giants like Amazon and Alibaba can, minus the nuisance of constant alerts, lagging features, it won’t be long when it replaces those names and takes the lead. A smarter interface means everything to the user now. Leave the rest upon the originality of your merchandise and you are all set!